On April 3rd, 2014 talented artist Nicola Formichetti the creative director of Diesel unveiled a first look at his debut collection in Arsenale Venice. The event was set to a backdrop of artistic film arrangements created by visionary photographer Nick Knight and his team at SHOWstudio.com.

The collection captured an unprecedented display of razor sharp denim and leather aesthetic in precisely cut punk, rock, grunge and military styles. These styles were seamlessly arranged alongside modern art inspired sweaters paired with sculpted belts, fur lined parkas (faux fur) and shiny black stilettos marching in tandem with military boots and sneakers.

Formichetti synchronized each models entrance onto the runway to showcase these themes in waves of style flowing back and forth and materializing into his very own vision of unbound modern street fashion.

The Denim in this show, whether it was faded, ripped, patched, studded, bleached, blue, black or white was perfectly framed against the backdrop of nude imagery. When a series of topless models walked on stage wearing the perfect form fitting jeans Diesel is known for, it was an iconic moment.

If a steady line up of models in Diesel street fashion streaming up and down a Venice runway to a back drop of art film isn’t enough to get your attention. Then the finale of the show, a Pussy Riot tribute certainly will.

It all began with silence followed by three hooded faces projected onto giant screens as Jeffrey Lewis’s WWPRD played. As the hoods were taken off a series of digitally altered faces were projected while a group of hooded models in fine denim and leather marched onto the catwalk. Yes hoods !  Find out why here.

The show not only stayed true to Diesel’s image it captured the diverse style of a new generation.

Watch it now - #DIESELVENICE

dieselreboot:

#DIESELREBOOT has been selected as an Official Honoree in The 18th Annual Webby Awards in the WEBSITES, MICROSITES AND RICH MEDIA category!

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Go Diesel Reboot ! dieselreboot:

#DIESELREBOOT has been selected as an Official Honoree in The 18th Annual Webby Awards in the WEBSITES, MICROSITES AND RICH MEDIA category!

CHECK OUT OUR OFFICIAL HONOREE LISTING HERE! 

Go Diesel Reboot ! dieselreboot:

#DIESELREBOOT has been selected as an Official Honoree in The 18th Annual Webby Awards in the WEBSITES, MICROSITES AND RICH MEDIA category!

CHECK OUT OUR OFFICIAL HONOREE LISTING HERE! 

Go Diesel Reboot ! dieselreboot:

#DIESELREBOOT has been selected as an Official Honoree in The 18th Annual Webby Awards in the WEBSITES, MICROSITES AND RICH MEDIA category!

CHECK OUT OUR OFFICIAL HONOREE LISTING HERE! 

Go Diesel Reboot !

dieselreboot:

#DIESELREBOOT has been selected as an Official Honoree in The 18th Annual Webby Awards in the WEBSITES, MICROSITES AND RICH MEDIA category!

CHECK OUT OUR OFFICIAL HONOREE LISTING HERE! 

Go Diesel Reboot !

dieselreboot:

Diesel’s new creative master Nicola Formichetti commissioned long-term collaborator Nick Knight to produce a series of films to be shown in four acts as an integral part of the brand’s much-hyped catwalk show in Venice. The works feature everything from footage of burning churches to projections of hardcore porn on the bodies of dancers and appeared in a triptych, echoing traditional Italian art.

via SHOWstudio

ART FILM by Nick Knight.

nicolaformichetti:

DIESEL FALL/WINTER 2014/15 

NICOLA FORMICHETTI’S FIRST DIESEL SHOW IN VENICE ITALY

APRIL 3, 2014           

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